About Rahim

I help leaders keep human judgement where it matters, as AI takes more of the decisions.

An optimist about humans in the age of AI.

I am the author of SuperSkills (Kogan Page, 2026), a keynote speaker, and an adviser to chief executives and boards. I founded EtonX, which Eton College acquired, and spent twenty years building learning technology before spending seven studying what it does to the people who use it. Somebody has to decide which humans decide what. That is the work.

Rahim Hirji holding SuperSkills

Author of SuperSkills (Kogan Page, part of Hachette UK, 2026) · Founded EtonX, acquired by Eton College · Led Quizlet’s international growth across 60 countries · Board seats at EtonX, TeacherMatic, Whitefox, Channing School and the Aga Khan Education Board for the UK · BBC World Service, BBC Radio 5 Live, The New York Observer, The European Business Review · Box of Amazing, weekly since 2017

Rahim maps the exact capabilities we need to partner with machines without surrendering our authorship.
Karim LakhaniHarvard Business School, co-author of Competing in the Age of AI

On the book

“What a beautiful piece of work. One of the exceptionally rare books that I will reread. Rahim Hirji turns prose into poetry. Nonfiction into a narrative. And observations into stories.”
Rudy Karsan, Entrepreneur, investor and former CEO, Kenexa
Where this comes from

My great-grandfather was not afraid of drowning.

Five generations, counting my daughters, and five kinds of skill. This is the ladder the book is built on.

He was afraid it would be for nothing.

Somewhere in Gujarat, early in the last century, a man who owned almost nothing worked out that staying still had become the more dangerous option. Drift meant predictable hunger, the same year repeating until it ran out. So he put his family on a dhow bound for East Africa with rumour for a map.

In the hold, my great-grandmother shielded her unborn child while the water hit the timber. What frightened them was the thought that the whole crossing might end in salt rather than soil.

Above them the sky did the work the map could not. Night after night the stars arranged themselves into a grammar my great-grandfather could read, a slow sentence that said keep going. He had no proof, only a direction and the discipline to trust it.

Five generations later I make a living walking into boardrooms and telling people that the same decision is sitting in front of them, and that most of them are making it by not making it.

I found the ladder in my own family before I found it in the research.

Gujarat. Survival. The crossing bought a generation the right to begin again. Survival skills are what you build when the only question is whether there is a next year: endurance, thrift, and protecting the one thing that cannot fail. My great-grandfather crossed so that his children would not need them.

Dar es Salaam. Street skills. My grandfather was born on the new soil and turned an empty kiosk into a trading hub. He learned Swahili, which many traders around him never bothered to. He was known as Cheka Cheka, Laugh Laugh, because he had worked out that the smile came before the conversation and the conversation came before the customer. One night soldiers banged on the shutters and demanded money the family did not have. He stood in the doorway, brewed chai and made jokes about the size of their boots. When the cups were empty the rifles came down. No qualification records that, yet it kept the shop and the family standing.

Britain. Specialist skills. He sent my father and my mother to Britain, separately, to learn a vocation. My father arrived in a safari suit with a suitcase too light for the winter and coins in his pocket for a phone box he did not know how to use. He became an accountant. My mother, second oldest of nine, became a midwife. Money and babies, the reasoning went, will always exist: durability over status, and shrewder than it usually gets credit for.

The desk. Soft skills. My brother and I were born here and handed the education that was the whole point of the rung below. The qualification turned out to be the entry fee rather than the advantage. What counted was teams, argument, persuading people who did not report to you, and knowing which problem was the real one. I first met a computer past midnight, cross-legged in front of a ZX-81, green light on the carpet, my parents talking about bills one floor up. In my father’s generation the vocation had been enough, so no one had needed to name these skills.

The future. SuperSkills. My children, born this century, cannot rely on the four rungs below them as each generation relied on the last, because the machine now does a convincing impression of most of them. One evening I watched both my daughters on the sofa, phones glowing, one video ending and the next one starting. Neither of them chose it. Their thumbs never moved. One of them said, with no complaint in it at all, “It just continues.” What they will need is the layer above: knowing what to ask for, judging what comes back, and being able to answer for it. That is what I mean by SuperSkills. It is the argument of the book.

Four crossings, four different answers to one question: what will my children need to be able to do that I cannot teach them by example? Each generation built the next rung before anyone asked. None had a framework, only a decision, taken early, that the family would shape its future rather than wait for it.

The SuperSkills Ladder, from the bottom rung to the top: survival skills, street skills, specialist skills, soft skills and SuperSkills.
The SuperSkills Ladder, from the book: survival, street, specialist and soft skills, and the layer above them.

It is why I work on this rather than on the technology. The question I put to a board is the one I ask about my own children. What if we are the generation that forgets to build the rung?

The ladder is set out at greater length in the prologue to SuperSkills. The argument it turned into is at judgement, and the evidence I have since gathered against it is at the evidence base.

The model dhow from the SuperSkills book launch in London, of the kind that carried families from Gujarat to East Africa
The model dhow that sat on the table at the London launch. Boats like it carried families from Gujarat to East Africa, this family among them.
"He is optimistic. Not because the data demands it, but because the generations before him crossed oceans with less and built more."
The story behind SuperSkills
“The opening pages are beautifully scripted, narrating Hirji’s own family history.”
Kevin Mark-Watts, reviewing SuperSkills in Director, the Institute of Directors’ magazine, Autumn 2026. The reviews
In the room

What happens when I walk in.

Boards, leadership teams, HR conferences and small dinners. The people who booked me, in their words.

“It is not easy to walk into a room full of super bright and very successful people and keep them completely focused and engaged for the duration of the talk, without the help of any gimmicks (slides etc), just thanks to the power of the message and your story.”
Gosia Rosa, Mulberry Bow, after a leaders’ dinner in London
“He handled a demanding room and left them with something they could act on rather than only something to think about.”
Stuart Foster, Head of Coverage, UK Corporate Banking, Barclays
“Rahim started with the human rather than the technology, and that reframing was the thing. He made AI feel simple and made us feel capable, which is not a combination I have come across before.”
Azmina Kara, Founder, Luminary
“Rahim was a standout speaker. He told our audience something they did not especially want to hear, and explained it in a way that encouraged them to take action.”
Rebecca McKinlay, Managing Director, Oystercatchers

The full speaking record, the reviews, and interviews and press, including the BBC World Service.

Formats

One argument, every room

From one-to-one coaching, small dinners and board dinners, to facilitated sessions of six to ten, team meetings of 20 to 50, webinars, conversations, panels and large gatherings of 500 to 1,000. The same argument works in each, delivered a little differently every time.

Rahim Hirji at a meeting table with a laptop, listening
One-to-one coaching

Private, half a day at a time, for the questions you cannot ask inside.

Rahim Hirji speaking at a dinner table of senior leaders
Intimate and board dinners

A talk at the table, no slides, then a conversation I chair.

Rahim Hirji facilitating a small board session beside a screen
Facilitated sessions, 6 to 10

Worked through together, ending in decisions written down.

Rahim Hirji leading a leadership team workshop
Team meetings, 20 to 50

The argument applied to the team's own decisions.

Rahim Hirji on screen in a live online session, seen over a participant's shoulder
Webinars and online

Built for the screen, with questions taken live.

Rahim Hirji recording a session in a studio
Filmed sessions, in the studio

Recorded for a client to share across the organisation.

Rahim Hirji in an armchair conversation on stage, microphone in hand
In conversation

On stage with your chief executive, chair or host.

Rahim Hirji on a four-person panel at an Oystercatchers event in London, audience in the foreground
Panels

As a panellist or moderator, on the same argument.

Rahim Hirji on the main stage at a large conference
Large gatherings, 500 to 1,000

The full keynote, built from the room's own answers.

The journey

Two decades inside the change.

A career spent building learning and technology products, long before most people were paying attention to either.

Before it was called EdTech

The early builder

I started building digital learning products before the category had a name, including as CEO of one of the UK’s first online tutoring platforms.

EtonX

Founder

I founded a skills platform that scaled from China to more than twenty countries before it was acquired by Eton College.

Quizlet

GM International

I led international growth across more than 60 countries at one of the world’s largest learning platforms.

HarperCollins and Avallain

Corporate development and growth

Director of Corporate Development at HarperCollins, on digital strategy and new revenue streams. Executive Vice President at Avallain, repositioning the business for growth in AI and new channels.

Today

The SuperSkills Intelligence Company

Keynotes, board briefings and advisory for leadership teams worldwide, from Google to a FTSE 250 board. I also sit on boards: EtonX, TeacherMatic, Whitefox, Channing School and the Aga Khan Education Board for the UK.

The through-line

One question

What happens to human judgement when intelligent systems take over thousands of daily decisions on our behalf?

What I believe

Pro-AI. Pro-human.

AI is the most important technology of our lifetime. It is also the most important reason to invest in humans.

The skills that matter most in the next decade are curiosity, judgement, adaptability, and the willingness to hold a position when the algorithm suggests otherwise.

Most leaders are further on with AI adoption than with knowing what to do with the humans who sit beside it.

The human

Away from the keynote.

In short

The short version.

Who is Rahim Hirji?

Rahim Hirji is a London-based keynote speaker and adviser on AI and human judgement, and the author of SuperSkills: The Seven Human Skills for the Age of AI (Kogan Page, part of Hachette UK, 2026). He advises chief executives and boards on which decisions should stay human as AI takes on more of the work. He founded EtonX, which was acquired by Eton College, led international growth at Quizlet across more than 60 countries, and is a regular commentator on BBC World Service and BBC Radio 5 Live. He has written Box of Amazing, a weekly letter read by 25,000 people, since 2017.

What is Rahim Hirji known for?

The drift versus design framework: the argument that organisations lose human judgement to AI not through any single decision but through a thousand small ones nobody quite makes. He coined the terms synthetic seniority and the missing rungs, and has developed capability debt across four dated essays without claiming first use of it. His research covers more than 200 organisations across 30 countries since 2019. SuperSkills was reviewed in Director, the Institute of Directors’ magazine, in Autumn 2026.

What is Rahim Hirji’s background?

Twenty years in publishing, education and technology. He was Director of Corporate Development at HarperCollins, working on digital strategy and new revenue streams. He founded EtonX, which grew from China to more than twenty countries before Eton College acquired it. He was GM International at Quizlet, leading growth across more than 60 countries, and Executive Vice President at Avallain, repositioning the business for growth in AI and new channels. He has sat on the boards of EtonX, TeacherMatic and Whitefox, is a governor of Channing School, and serves on the Aga Khan Education Board for the UK. He studied Computer Science at Loughborough University and holds an MBA from Manchester Business School.

SuperSkills has been used in teaching at the UPEACE Centre for Executive Education, part of the University for Peace, established by the General Assembly of the United Nations.

Explore

Where to go next.

If you are booking for a specific room, the versions are set out for schools and education, HR and CHRO events, boards and leadership offsites, early careers and corporate conferences.

Get in touch

Let's talk about what your organisation needs.

A keynote, a board session, a dinner or advisory for your team. Most start with a 30-minute call. Not ready? Read Box of Amazing first.

Book a call rahim@thesuperskills.com
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